Phonetic symbolism and feeling of knowing.

Another look at the relationship between phonetic symbolism and the feeling of knowing.

Koriat (1975), using a word-matching phonetic symbolism task, found a significant relationship between translation accuracy and the degree of subjective confidence associated with the response. This study examined the hypothesis that since responses on which subjects are in consensus are more likely correct than incorrect, confidence ratings may actually be related to the degree of consensus, r...

Sounds Convey Meaning: The Implications of Phonetic Symbolism for Brand Name Construction

Phonetic symbolism and children’s brand name preferences

Purpose – Children are bombarded by branded communication every day. The purpose of this paper is to investigate the role that particular linguistic devices play in communication, and whether this process differs between children and adults. One such device is phonetic symbolism, which has been shown to lead adults to prefer brand names whose phonetic attributes match product and/or brand featu...

A Cross-linguistic Study of Sound Symbolism: The Images of Size

Although the sound-meaning relationship is often arbitrary (Saussure 1916), cases exist in which some sounds correspond to certain meanings. Such association between sounds and meanings is known as sound symbolism, and there has been a longstanding interest in the existence and the nature of sound symbolism. This paper reports an experiment on size-related sound symbolism, which shows that cert...

Phonetic Symbolism and Brand Name Preference

Two experiments investigated the effects of phonetic symbolism on brand name preference. Participants indicated preference for fictitious brand names for particular products (or for products with particular attributes) from word pairs that differed only on vowel sound (e.g., front vs. back vowels, or vowel sounds associated with positive vs. negative concepts). Participants preferred brand name...